Liubou Astapovich

I’m a Project & Marketing Manager with experience in launching and scaling businesses, tech products, and events.

My expertise:

- Growth marketing & brand building
- Business development & go-to-market strategies
- Campaigns across TikTok, Instagram, SEO & Google Ads
- Agile/Kanban project leadership, data-driven optimization

I’m fluent in English and Polish, native in Russian and Belarusian, and confident in Ukrainian, Spanish, and Czech. This helps me navigate international markets and build strong partnerships. My focus is always the same: grow businesses, expand communities, create impact.

projects

move studio prague

Development and launch of brand, marketing, and creative strategy for a dance studio.

The task was to build a recognizable dance studio brand from scratch, create a marketing system that attracts and retains clients, and establish MOVE Studio Prague as a hub for both local and international dance communities.

The project began with building the studio’s brand identity and positioning. From there, I launched marketing channels — social media, email funnels, and a calendar of regular events — that quickly turned into a steady growth engine. In just a short time, the studio welcomed 700+ clients, sold 400+ memberships, and reached over 6,000 bookings. Alongside growth, I focused on long-term retention: setting up analytics and client feedback systems to refine the experience and keep members engaged. Acting as creative director, I ensured every piece of content reflected a consistent voice and visual style. The results speak for themselves — more than 1,200 studio classes delivered and 15 community events brought to life.

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brand & marketing launch

dance & creative community

Prague, Czech Republic

2024

in progress

Growth marketing for a mobile art therapy app, focusing on TikTok, email funnels, and content strategy to drive downloads and subscriptions.

The task was to increase app visibility and user acquisition without relying on advertising budgets. It required building a strong online presence, optimizing user journeys, and creating a content strategy aligned with the app’s psychology and art therapy values.

The project began with developing a TikTok strategy that quickly grew the community by 40k followers in 3 months. This organic growth translated into over 30k iOS app installs without any paid budget, with 100–200 new installs per week coming in steadily. Email funnels were then implemented, driving an 80% increase in app downloads and a 50% boost in subscriptions. Alongside these growth tactics, I built a full content strategy to reflect the app’s aesthetics and mission, while continuously monitoring key performance metrics (CAC, CTR, LTV) to optimize results and scale sustainably.

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Growth Marketing Manager

health & wellness, art therapy

international, remote work

2023

completed in 2025

Drove business growth by optimizing sales, marketing, and product development, leading to +60% sales increase within one year.

Expand sales channels, improve online presence, and structure internal operations to support growth.

Implemented SEO, marketplaces, social media, and advertising; led website redesign and launched e-commerce with CRM integration; built sales funnel and streamlined team processes while managing external contractors.

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BD & Project Manager

2023

Managed a full corporate website redesign, delivering a modern and responsive platform that improved user experience and boosted customer trust.

The task was to modernize the outdated website, improve usability, and increase conversion rates through a more intuitive design.

The project was completed in just one month, including a full UX overhaul and responsive redesign. A clear focus on customer journey and mobile optimization helped strengthen brand credibility and drive measurable improvements in conversion.

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project manager

automotive, e-commerce

2024

Developed and implemented an integrated online marketing system for TMG Auto, improving brand visibility, generating steady leads, and creating a scalable foundation for growth.

Create a unified digital ecosystem to package the brand and attract new clients through online channels.

The project included close collaboration with a developer to build a landing website with a clear focus on services and structure. Comprehensive Google Ads campaigns were launched, covering keyword research, negative keywords, and conversion tracking to maximize lead quality. A CRM system was implemented and seamlessly integrated with the website, ads, and Google Maps, creating a smooth and measurable customer journey that laid the foundation for scaling.

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brand & marketing consultant

2025

contacts